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PANDORA'S BOX
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I'm devoting an entire
page to Pandora's Box due to the role the little club played
in the evolution of the SUNSET STRIP. The irony of the
establishment's name cannot be ignored. It did indeed release a "world of trouble" for the long-famed LA
entertainment hot spot. As per the club itself, I only visited
the place on one occasion,
and that was after the "Riot"
piqued my curiosity.
I had to see this place and get a view of 'what was going on' over
on the Sunset Strip.
I mean, if Rodney and Sonny & Cher
were there.... |
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The
legendary Sunset Strip Club,
PANDORA'S BOX,
will live on in music infamy as the location of the
"Riot on
the Sunset Strip",
which resulted in the movie by the same name, and inspired Stephen Stills to write his radical youth
anthem - "For What It's Worth".
But the
incident which took place the night of
Nov. 12, 1966, played a much bigger role,
signaling the
forthcoming cultural revolution which would transpire
along
the Sunset Strip and then throughout most of western
society. |
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THE CLUB
THE SCENE
BACKGROUND
THE
RIOT
AFTERMATH
THE MOVIE |
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PANDORA'S BOX - THE CLUB |
Pandora's Box
was a little 'coffee house' type club,
situated smack dab in the middle of Sunset Blvd., built
on a tiny 'traffic island' at the intersection of Sunset
Blvd. & Laurel
Canyon Blvd. It is at this spot that, not only does Laurel
Cyn. become Crescent Heights, it is where Hollywood's Sunset Blvd.
officially becomes "The Sunset Strip".
'The Strip' is a less than
two mile stretch
through West Hollywood, lined with clubs, boutiques,
restaurants, high rise offices, seedy tattoo parlors,
and America's wasted youth.
And it was this teenage
crowd that first embraced Pandora's, due to the lack
of age restrictions for club admittance. In addition,
Pandora's amiable staff welcomed the teens, offering
them a homey atmosphere to congregate and socialize,
free of the harassment which they usually received from
the majority of the
area's businesses. |
The physical look of the
structure which housed Pandora's, added to the club's
informal ambiance. Unlike the large majority of clubs
which are located within pre-existing box-like cement
buildings, which a club would share with other business
establishments, Pandora's Box sat totally by itself,
located within the comfy confines of a single
family, home-like structure.
To make sure not to be confused with a typical family home, the club
owners painted the house a dark purple color, befitting
a club/coffeehouse of Hollywood's wild psychedelic era.
In contrast, the owners covered the cement traffic
island with sod and then enclosed it all with a two foot
high white picket fence {see
above-right}, reminding the young patrons of
a visit to grandmother's house.
Actually, the
fence was added to help remind customers of the
Boulevard traffic, and an attempt to prevent the milling
crowds outside, from easily stepping into such traffic.
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There were a growing number of clubs
along the Sunset Strip that catered to
the new music of the
Sixties, as well as folk music, and the new
"acid" rock,
along with a few remaining coffeehouses.
Pandora's Box was originally in the latter category, but
expanded as they became more popular, securing a limited
liquor license, and hiring better entertainment. The
resultant attendance was packing the club, forcing the overflow crowd to mill about outside the
club, squeezed into the tiny traffic island's available
fenced areas. |
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It's impossible to ignore the irony of the club's name.
In mythology, if one opens Pandora's Box, they release "the
troubles upon the world". By choosing that unique
name for their little club, the owners prophesied the
social upheaval, and subsequent reaction, which resulted
in 'The Riot'. |
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PANDORA'S BOX - THE
"SCENE" |
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As the 'social scene' at
the club grew in popularity, despite the initial absence of
liquor sales, Pandora's began attracting more of the older,
conventional, 'Sunset Club Crowd'. |
Among the 'Sunset Club Crowd' were many of
Hollywood's 'young Turks', not unlike the Sunset
Strip's 'old glory days'. Only this time, they were a
more radical bunch, LA pop stars. Sonny & Cher
(considered leftist hippies at the time), plus, Peter
Fonda, Dennis Hopper, & Jack Nicholson, a Hollywood
trio who would later produce, direct & star in
"EASY RIDER", the
landmark counterculture film which became a "touchstone for the generation".
The independent
film explored the issues and tensions, and overall
societal landscape, of the 1960's United States.
Released in 1969, it presented a conclusive review of
the rise and fall of the hippie movement,
the drug use, & the
decade's revolutionary communal lifestyle.
In a sense, the seeds for the famed film may have been
planted that cold Los Angeles night in November, 1966,
when a youthful altercation with the established
community powers would cast an international spotlight
on the cultural revolution sprouting among 1960's American
youth.

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One can't dismiss the fact that young females attract
males of all ages, especially the growing numbers of
teenaged runaways flocking to Hollywood's Sunset Strip.
These rebellious teens were rejecting the conservative
social restrictions and rules of their parent's
generation, in pursuit of sexual liberation, as well as,
a new "Freedom" from other parentally accepted
social moiré's.
With the widespread popularity of television and mass
media, teens everywhere envisioned the Sunset Strip as
the ultimate locale in which to fulfill their
aspirations.
"How you gonna keep them down on the farm, after they've
seen Parée?" |
In addition, the pursuit of "Sex,Drugs,and
Rock&Roll", was achievable everywhere along the
Sunset Strip. Not only was there an exodus of youth from
throughout the U.S. and beyond, the influx of youthful
transients also included local
teens. Just over the hill from Laurel Canyon was the San
Fernando Valley, a vast suburban wasteland which had
grown from rural ranches and expansive orange groves, to
a burgeoning middle class community of millions, due to
the influx of returning WWII veterans, in search of
employment in the region's new aerospace and related
industries.
The same was true in most of the expanding suburban areas
throughout the greater Los Angeles area.
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Social upheaval was rampant and LA's growing
counter-culture looked to Sunset for inspiration.
"Cruising Sunset"
(both in cars, & on
foot) had become a popular
form of entertainment among
the youth of Los Angeles.
Not only was Sunset a Mecca
for entertainment in all forms,
it was becoming the
epicenter of the counter-cultural movement."
The local
"Students for a
Democratic Society" (SDS) had an anti-draft office
on the Strip and
regularly talked to the 'street kids' (&
anyone who would listen) about the
War in Vietnam and methods to avoid the draft.
Groups unable to afford an office would erect tents
where members offered their organization's philosophies,
sold their wares, or requested donations.
Lewis Beach Marvin's MOONFIRE commune was one of the
more memorable groups, often employing dramatic methods
to convert passersby to their cause -"Love Animals,
Don't Eat Them".
There were two leading alternative newspapers
at the time - the
"Fifth Estate"
(from a radical
coffeehouse/ hangout of the same name), and later, the
"Los Angeles Free Press".
When an LA
edition of San Francisco's "Oracle"
was established, most of the paper's staff moved
into The Log Cabin, sharing the rent along with
Vito & Franzoni's
commune.
There was
a
alternative community growing along Sunset
and
Pandora's Box became a hub for a number of these
activities. As such, Pandora's,
which prominently stood out due to
it's unique location, became the epicenter of liberal
thinking, as well as hundreds of rebellious teens.
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AUTHOR'S NOTE:
It is the author's humble
opinion that this radical socio-political climate, and
the accompanying conservative fears, played as large a
role in the "Riot" as the economic concerns of local
business, which were primarily responsible for the ugly
scene which erupted in the center of Sunset Blvd. |
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PANDORA'S BOX - THE
BACKGROUND |
A social background examination
of the period, especially in West Hollywood, is
first necessary to
help understand the reasons for "The Riot on
Sunset Strip".
More importantly, one must review the underlying
social & financial issues which were festering
throughout the Hollywood community, preceding the
outrageous scene that culminated on that dark night in
front of "Pandora's Box", the little "Island Bound"
nightclub, at the foot of Laurel Canyon, on the
Sunset Strip.
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After War II, the Sunset Strip became a renowned 'playground'
for Hollywood celebrities and other wealthy businessmen
from around the world. It was actually, the 'Las Vegas' of
that era.
However, as the 50s came to a close, many of the
Strip's elite hangouts did as well. |
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Allegedly, many of the Sunset Strip clubs and
hotels were controlled by LA mobsters
(Mickey Cohen,
Bugsy Segal, etc.), in fact, the Las Vegas Strip was
patterned
after Sunset's glitzy Hollywood clubs and
nightspots -
Ciro's, the Mocambo,
the Trocadero, &
the Largo Burlesque Club -(a few of the more popular).
When Warner Bros. launched the hit TV series
"77 Sunset Strip" in 1958, the Strip became a
staple in every American home.
At the same time, the
show was garnering
recognition for the Sunset Strip as
"Happening" throughout the entire world.
The award
winning series aired until 1964,
reminding American
youth that -
"The Sunset Strip was where it's at".
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Though the TV series continued to be
popular,
the Sunset Strip, itself, did not. In the words of folksinger,
Bob Dylan: "The times,
they are a changin' ",
and the 'hipster cool'
of the 50's had become passé.
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The TV series prominently
featured "DINO'S", Dean Martin's actual posh
Sunset Strip restaurant,& upscale 'waterin' hole'.
But,
by then, even Dino himself had forsaken the Strip to join his
brother
'Rat Pack' cohorts in Southern Nevada, appearing on the upscale,
glamorous, new "Las Vegas Strip"
(named after Sunset).
The Sunset Strip had fallen out of favor with
Hollywood's elite; its future looked dim.
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By early 1964, it looked like the last of
'the
good old days' on the Sunset Strip had ended,
according to Los Angeles Times columnist,
Paul Coates. In his popular entertainment column,
Coates recalled how, in earlier years, he could
remember: Humphrey Bogart, and many other
glamorous movie stars, living it up in the posh
surroundings of places
like
Ciro's. "When Bogart would bring his
chauffeur into Ciro's with him and take his
usual corner booth,
that meant he was planning
to do some "serious" drinking".
Coates reminisced that in the old days, he had
seen performers like Joe E. Lewis, Sophie Tucker,
Pearl Bailey, and Sammy Davis Jr. on the stage at
Ciro's.
In 1964,
all he found was:
"a gaunt
little lass doing a frantic Watusi or whatever
it is they're doing currently."
The Strip's final death knoll sounded when the acclaimed Times
columnist lamented, "It used to be a glittering boulevard in the
silly old days,
Now it is just a rather seamy street."
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As far as a lot of people were concerned, it just kept getting worse in the next
few years. |
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Bruno Petroletti, one of
the owners of "LaRue", an elegant, and
formerly successful,
Strip restaurant,
commented, "It's not a pleasant thing to see them
walking around," .
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Many of the old supper clubs and restaurants
suffered serious losses because their regular
customers refused to even be on the same street
as the new "freaks" and other Strip
regulars.
The mere sight of these degenerates was more than
the old regulars could stand. |
Rock 'n' Roll changed things, most folks agree.
Instead of the old movie stars and gangsters,
the Strip was now covered with rebellious teenage runaways.
Local residents and business owners ignored the
actual causes of the Strip's decline, and instead
placed the blame squarely on the growing number of
youthful insurgents.
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PANDORA'S BOX - THE RIOT |
Local big businesses lobbied the LA Sheriff's
Department
to
rid their streets of the hundreds of shaggy
runaway kids, who, though always peaceful,
were an eyesore, and a detriment to the
success of their respective business
establishments. In addition, the local political
powers wanted to break-up
the growing alternative community which was
festering like a cancer throughout their
wealthy neighborhoods. "Neighborhood Pressure"
(rival drinking establishments) demanded an end to the
potentially dangerous crowds along the Strip, centering
their attention on the overcrowded little club situated
in the middle of the street, at the start of 'The
Sunset Strip'.
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It all began when LA County officials imposed additional
curfew & anti-loitering
laws, and demanded the LA County Sheriff's
Department start enforcing the new & existing
regulations. Responding to the demands, police began cracking down on the invading
teenagers, often arresting them by the truckload for
curfew violations, However, the young violators
just kept returning, instilled with an attitude, citing
'Police Harassment'. As tensions increased on both
sides, the additional enforcement disturbances further angered
the residents & neighbors who demanded more
stringent measures. Over-zealous police tactics resulted
in increased youthful opposition,
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The Sheriffs'
harassment of the kids resulted in teen marches up and down
Sunset to protest the harassment and abusive police
tactics. Sheriffs then attacked these marches in
earnest, young girls getting hit in the back of the head
with billy clubs and young men with long hair were
slammed to the pavement by their hair.
This general disrespect and abuse
of youths by the police resulted in an organized
peaceful protest (against the shackling of 14 &
15 yr olds, and the arbitrary arrests of innocent youths),
being scheduled for Nov.12,1966, to be held at
Pandora's Box. |
Police were prepared
for the 100s of teenaged protesters who
attended, marching and carrying signs reading:
"BAN THE BILLY CLUB"
and
"WE'RE YOUR CHILDREN, DON'T DESTROY US"
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The police (many in riot gear)
responded to the demonstration with their previous
militant tactics, and the 'peaceful demonstration'
instantly escalated into "The Riot on Sunset Strip",
as enraged protesters began throwing rocks and similar
objects at the police. while others chased all the
passengers off one bus and tried to set fire to
another.
Police would estimate the crowd to be "over a
thousand", when reporting to the media.
The altercations and the majority
of the
outrageous scenes were reported nation-wide, attracting
media attention from well beyond.
Though none of the protesters were killed, the brutality of the police against the unruly
teenage protesters signaled a pattern of opposition to
what would become the future counter-cultural
"Hippie
Revolution". |
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PANDORA'S BOX - THE
AFTERMATH |
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"Sun Has Set On The
Sunset Strip" |
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- The Los Angeles Times
- headline the next day
incorrectly forecasting the results from the
quelled teenaged insurrection |
There were demands in the City Council for an
investigation into the "Major
Uncontrolled
Rebellion"
and a tough stand from County
Supervisor Ernest E. Debs, who represented the
area.
"Whatever it takes is going to
be done," said Debs.
"We're going to be tough. We're not going to surrender
that area or any other area to beatniks or wild-eyed
kids." |
If they couldn't keep them off the Strip, they
could at least stop them from dancing. That was
the strategy worked out by Debs and Sheriff
Peter Pitchess, who had vowed that his
department wasn't going to be
"reduced to a
baby-sitting organization."
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Appeals were made to the County Public Welfare
Commission to take away the dance permits of the
Strip's most popular rock clubs, including
the
Whisky A Go Go & Gazzari's.
However, even in the reactionary climate of the times, that
appeal was rejected.
Actually, the worst repercussion of "the Riot" was the
cancellation of the popular, but newly radical, Pop Duo,
Sonny
&
Cher (who had defended the teens
in interviews), from participating in
Pasadena's Annual Rose Parade.
"OUCH!" |
Over time, the struggling little
club surrendered to public opposition and, in less than
a year's time, was demolished on Aug.3rd, 1967. Gone is
the funky little symbol of 60's rebellion.
Today, at the spot where Pandora's Box once stood on Sunset
Blvd, there is an access lane providing entry into a
strip mall which contains a few of the myriad businesses
and franchised eateries lining the former infamous
intersection of Sunset Blvd. and Crescent Heights. |
Lt. James Cook, operations supervisor for the
West Hollywood station of the Sheriff's
Department, still marvels at the job of road
expansion - "They bulldozed that
sucker and paved it over,"
he recalls.
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"It is a sorry ending for the
boulevard that once was Hollywood's most dazzling area"
a news editorial declared.
"The boulevard may never
regain its past glory."
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RIOT ON SUNSET STRIP - THE MOVIE |
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"RIOT
ON SUNSET STRIP" was a low-budget ($250.000)
exploitation movie, directed by Arthur Dreifuss, and
released by
American International Pictures in March,
1967.
It might seem cruel to brand this 'teen classic'
an exploitation film, however, it was written, cast,
filmed, and released, within 4 months after the actual
Nov.12, 1966 Pandora's Box (Sunset Strip) Riot.
Perhaps another clue to the 'exploitation'
tag is the film's tagline
Meet the Hippies...the
Teenyboppers with their too-tight Capri's...
and the Pot-Partygoers - out for a new thrill...a new
kick!
See for yourself their Mod, mad world...
without law or license, morals or manners, God or goal!
The most
shocking film of our generation!
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The movie starred Aldo
Ray, Mimsy Farmer, Michael Evans, and Tim Rooney. |
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Veteran film & TV actor, Aldo Ray, stars as LA
Police Lieutenant Walt Lorimer, father of teenage
daughter, Andy, played by Mimsy Farmer. After appearing
on TV as a child actress, the 20 yr. old
peroxide-blonde, Mimsy Farmer, returned to films,
graduating into roles of biker chicks, druggies and
other 'bad girl' types throughout the 60s. She relocated
to Germany to film more of the same, before heading to
Italy in 1970, marrying Italian screenwriter/director,
Vincenzo Cerami, Her successful international acting
career continued with more violent action and gruesome
horror films as her recognized standard. |
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"Riot's"
script was, no doubt, in the works prior to the incident
at Pandora's Box,
with the film's producers incorporating the "RIOT" into
the script for sensationalism.
The film's basic storyline is not unlike other 'Father-Teenaged
Daughter' dramas of the era.
The following plot summary is from
IMBD.
"Restless
kids want to hang out in Hollywood clubs, smoke a
little pot and do a little underage drinking. The
local businessmen want to crush them, but the LAPD
sergeant in charge wants to help them out, extend
the curfew a bit and work with them. The kids break
their side of the bargain and have a party at a
mansion they have broken into, and a girl
(conveniently the chief's estranged daughter) is
given acid and taken advantage of by five different
guys. When the chief roughs up some of the rapists
there is reaction on the street. Despite his earlier
reaction, the sergeant goes on the street to make
sure that rioting kids are treated with kid gloves.
His daughter agrees to reunite with him based on his
integrity in handling the riot."
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AUTHOR'S NOTE:
I have never seen the film, but
I am familiar with the movie's soundtrack. "Riot"
featured musical appearances by
The Standells and
The Chocolate Watchband. The
film (but not the soundtrack) also included,
The Enemies (featuring future Three
Dog Night singer Cory Wells) and The
Longhairs.
Recording
engineer, Ritchie Podolor (Steppenwolf,3 Dog Night), did
the sessions with Music Producers, Mike Curb
& Ed Cobb. Cobb,a former member of the Four Preps,
had picked up long-time LA top 40 band, The
Standells, to produce & manage, and
had previously persuaded them to record his song,"Dirty Water", the huge 1967 hit which
became their signature song. Too bad they refused to
record the next one offered by the producer/songwriter,
the
Soft Cell mega-hit -
"Tainted Love".

Cobb had just signed a new Northern California group,
The Chocolate Watchband, who were
prominently featured in the film - on the
Pandora's Box stage.
Their music scenes
are best remembered for them desperately attempting to
lip-sync with their newly "psychedelisized" music
tracks. Standells' singer, Sal Valentino, paired with
the band's bassist, John Fleck (former member of LOVE
-he penned favorite-"Can't Explain), to craft the film's
spacey title track. topping off the "Riot"
soundtrack.
The LP included
selections by other groups; most noteworthy,The Mugwumps (featuring future
'Mama'
Cass Elliot).
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NOTE #2:
Curiosity eventually forced me to make the drive
to Pandora's Box
sometime in 1967, after reading about the
"Riot on Sunset Strip".
I found Pandora's Box to be
quite
lame,
reminding me of the
San Fernando Valley's Teen Center. |
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